Donnerstag, Oktober 07, 2010

Claudio Schütz (Radio NÖ), Friedrich L. Eichberger (Radio Sol), Harald Sorger (Putz & Stingl), Martina Ressmann (APA OTS),RegR Edith Spigl, Michaela Görlich (CR, Franz Brazda (ADXB), Dr. David Feldmann

67. Treffpunkt Radio: Radio für Seniorinnen und Senioren

Im Oktober 2010 ging Radio auf Sendung – als Teil der Informations-Plattform und speziell auf die Bedürfnisse der reiferen Hörerschaft zugeschnitten. Ein Ziel war unter anderem, dass die Hörerinnen und Hörer das Programm auch selbst mitgestalten. Wie die Bilanz nach einem Jahr aussieht und wie sich der Radiosender entwickelt hat, wurde am 6. Oktober im Wiener Innenstadtlokal Ottimo diskutiert.

„Wir kämpfen gegen die Ausgrenzung der älteren Personen. Unsere Kernzielgruppe sind Hörer und Hörerinnen um die 60 Jahre“, erklärt Michaela Görlich, Chefredakteurin „Wir verstehen uns auch als Organisationsplattform, etwa für Veranstaltungen - Vernetzung ist ein Hauptanliegen von Radio“

Bei handelt es sich um ein Plattform mit derzeit 12.300 Mitgliedern, die Hälfte davon sind auch aktive Hörerinnen und Hörer des interaktiven Webradios. Von Schlager über Pop und Rock bis hin zur Volksmusik ist alles dabei. Die User selbst werden zu „Programmdirektoren“ – entweder durch Vorschläge an die Redaktion oder aber durch aktive Beteiligung direkt im Radiostudio. Barrieren werden nach und nach abgebaut, unter anderem durch zielgruppengerechte Schulungen: „Mp3 und online sind keine Fremdwörter mehr“, weiß Görlich zu berichten.

Radio wird sein Programm auch zukünftig weiter ausbauen, so sind etwa weitere Info- und Gesundheitssendungen geplant.


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